Advertisements on television have promoted contact lenses promising a better-enhanced stylish look than that with eyeglasses. This image has always been portrayed in Hollywood movies and television programs.
He`s a bit of a geek or too normal a guy, but when the glasses come off - he`s Superman. In the last decades, both contact lenses and eye glasses have become more fashionable that useful. The can be both for eye correction and for changing look but most people use them to change their appearance.
For promoting contact lenses advertisers have often portrayed eyeglasses as awkward and they have been very successful in doing that to a great extent.